Published by The Stickie Journal | It Stickie
Your packaging has a job beyond protecting your product.
It's also a chance to introduce your brand, thank your customer and encourage them to come back.
You don't need expensive custom boxes or elaborate packaging to create a memorable experience.
Sometimes a few well-chosen details are all you need.
Here are ten things to consider adding to your small business packaging.
1. Your Logo
Your logo is one of the easiest ways to reinforce your brand.
Use it on:
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Stickers
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Labels
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Cards
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Tissue paper
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Packaging inserts
Keep it consistent across your materials so customers recognize your business.
2. A Thank-You Message
A simple thank-you can go a long way.
You can use:
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Thank-you cards
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Thank-you stickers
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Handwritten notes
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Printed messages
Let customers know that their purchase supports a real small business.
3. Care Instructions
If your product needs special care, make the information easy to find.
Examples include:
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Washing instructions
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Cleaning instructions
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Storage recommendations
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Application instructions
Helpful information reduces confusion and helps customers get the most from their purchase.
4. Your Website
Don't assume customers will remember where they bought from.
Include your website on your packaging so they can easily find you again.
5. A QR Code
QR codes make it easy for customers to access your online world.
Link to:
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Your shop
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Social media
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Reviews
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Email signup
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Product instructions
6. Social Media
Include the platforms where you're active.
Keep it simple.
You don't need every social network you've ever created an account on.
Focus on the places where your customers can actually find you.
7. A Discount Code
A small incentive can encourage another purchase.
For example:
THANKYOU10
or another simple code that customers can remember.
Make sure your discount still makes financial sense for your business.
8. A Freebie
A small extra can make an order feel special.
Ideas include:
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Sticker
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Bookmark
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Sample
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Mini print
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Small promotional item
It doesn't have to be expensive.
9. Product Information
Help customers understand what they purchased.
Depending on your product, you might include:
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Product name
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Materials
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Size
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Ingredients
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Care information
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Usage instructions
10. A Reason to Come Back
Give customers a reason to stay connected.
You might invite them to:
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Join your email list
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Follow your social media
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Join your VIP community
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Watch for new releases
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Shop seasonal collections
The first order doesn't have to be the end of the relationship.
Keep It Simple
You don't need to include all ten things in every package.
Too much information can make packaging feel cluttered.
Choose the details that actually matter to your customer.
Final Thoughts
Great packaging doesn't have to be expensive.
A logo sticker, thoughtful thank-you message and easy way to find your business online can make a surprisingly big difference.
Think of every package as a tiny introduction to your brand.
Make it useful.
Make it memorable.
And make it feel like you.
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